Available for new projects
Growth generalist. I build the strategy, write the brief, shape the messaging, and read the data — so you don't have to split that between four people.
001 — About
Multi-skilled. Outcome-focused. Built for scale.
I'm Chris Wilkie — a growth generalist with 15 years spent building brands, scaling revenue, and doing whatever needs doing between strategy and shipping.
The generalist approach is deliberate. In growth contexts, the person who can hold the strategic vision and write the landing page and understand the attribution data doesn't create bottlenecks — they remove them. That's the lens I bring.
I've worked across B2B technology, professional services, and consumer markets — with early-stage companies building their first real marketing function, and established businesses trying to scale what's already working. Based in Edinburgh. Open to the right challenge.
002 — Career
Head of Marketing / Senior Strategist
Add a sentence or two about your current role — what you own, what you've changed, and what kind of thinking you bring to the work. Keep it specific and outcomes-focused.
Marketing Manager
Describe the scope of this role — team size, budget, channels, or key projects you led. One or two sentences is enough; let the achievements section carry the numbers.
Strategist / Consultant
Earlier career context — where you started, what you learnt, and how it shaped the way you work now. Formative roles often say more about someone than senior ones.
003 — Projects
Selected growth initiatives, brand builds, and scalable systems. Replace these cards with your real work — each one should carry a problem, an approach, and a number that matters.
B2B SaaS / Demand Gen
Describe the brief, what you built, and what moved as a result. Two or three sentences — let the number carry the weight.
Consumer / Brand
What did you inherit, what changed, and what did the market say back? Specificity is credibility — name the problem, not just the solution.
Scale-up / GTM
How you approached entering a new segment or market — from ICP definition through to channel mix and the first cohort results.
004 — Achievements
01 / Impact
Campaign or project name
Describe the brief, the idea, and what made it work. Frame it around the problem you solved rather than the output you produced.
+42%
02 / Revenue
Brand repositioning or launch
What did you inherit, what did you change, and what was the measurable outcome? Specificity is credibility here.
£2.4M
03 / Reach
Thought leadership or publication
Any conferences, keynotes, articles, or editorial work that demonstrates your ideas having reach beyond your day job.
12K readers
04 / Scale
Building or growing a team
Leadership achievements — hiring, developing people, building a function from scratch, or turning around an underperforming team.
×3 growth
005 — Approach
Sustainable growth doesn't come from finding the right hack. It comes from building the right system — clear positioning, channels that work together, and the discipline to stay focused when something new is shiny.
The multi-skilled advantage is structural: when one person can take a brief from insight through strategy to execution, the gap between idea and impact shrinks. That's where I operate.
01
Clarity before scale
Confused messaging doesn't grow, it just spreads further. Get the fundamentals sharp before adding channels.
02
Generalists ship faster
A strategist who can write, analyse, and brief reduces handoffs and eliminates the gaps where momentum dies.
03
Metrics follow meaning
Numbers measure what happened. Understand the why, and you can make it happen again — on purpose.
006 — Reading
Currently reading
Recently finished
007 — Contact
Open to ambitious briefs, senior in-house roles, and conversations that don't have a clear agenda yet. Growth work, brand strategy, or anything that sits between the two.
hello@chriswilkie.com